Like these examples from Thermo Fisher, Lidl, Zeeman and PLUS Retail.
The differences
The real environment is enriched with digital elements (AR overlay). These can be buttons, films, images or 3D projections. You see it on your smartphone, tablet or through your glasses.
Cut off from the outside world, you immerse the trainee in a digital world. Made with photo or film material, computer-generated or a combination.
The boundary between reality and the virtual world is blurring. Digital elements projected onto the real world interact with each other and the environment.
Alieke Vos
KLM Catering Services
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